Connect your brand with what matters

We help you grow your business
from inception to lift-off.

Make profitable marketing decisions using your data

Our goal at SMART Decisions is to be a credible source of compliant, advanced, and original marketing and sales data solutions. Our company has experience in Business-to-Business and Business-to-Consumer retail and marketing data and we have a qualified team who is able to offer their expertise in data compliance and merchandising strategies.

Contact us today and find out how we can help you make smart decisions regarding your data requirements.

Targeted Profile Leads

SMART Decisions targets profiled leads specific to your marketing campaigns to ensure improved sale rates. We are able to identify your “ ideal” customer that matches your target profile through our advanced analytics. This results in higher response probabilities, persistency to pay and conversions.

POPIA

Compliance is our priority and therefore SMART Decisions, in partnership with Transunion, continues to ensure that our business practices meet the highest requirements as set out in the Protection of Personal Information Act – POPIA.

Grow your customer base

We can help grow your customer base, by applying relevant marketing campaigns to existing customers;

Data variables

SMART Decisions is equipped to meet your specific requirements by making use of a range of relevant data variables. We then use our SMART analytical solutions to find the best – fit customer selections who can then be targeted quickly and efficiently. The result is optimised profitability on your campaigns.

Our Process

Our profiled leads intelligently engage and acquire the right customers across all financial service products..

Compliance Database

Predictive Analytics

Campaign Selection

Campaign Execution

Reporting & Monitoring

Our goal at SMART Decisions is to be a credible source of compliant, advanced, and original marketing and sales data solutions.

 

We’re proud to partner with
globally loved brands.

Access to our compliant marketing database

SMART Decisions makes use of a wide range of  predictive modeling variables such as

  • Risk and response data
  • Contact
  • Demographic information
  • Alternative data

This ensures our clients are able to identify and target specific customer segments that optimise their approach – ensuring the best profitable outcome of their strategy.

 

Predictive Analytics

By applying advanced analytics and machine learning, SMART Decisions is able to identify customers that match any preferred product profile and can ensure that these selected profiles have high contactability and a high propensity to pay.

 

Campaign Selection

Once SMART Decisions has completed the data validation process, we then apply our predictive marketing analytics models to process campaigns that meet your specific requirements, which is then securely delivered to our clients.

Campaign Execution

SMART decisions implement campaign selections through our engagement platform.  Clients are provided with access to our digital communication channels such as SMS, Smart SMS, email and outbound sales calls.

Reporting and Monitoring

The performance of campaigns are measured by making use of our campaign management technology and key metric tools. This enables us to continuously improve on our selection models and ultimately benefit the performance of your campaigns.

We Help You Expand
Brand Influence

Globally.

Our profiled leads intelligently engage and acquire the right customers across all financial service products..

Covid 19

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